Binance Named as One of many Advertising and marketing Companions for the sixty-fourth Grammy Awards | 2022

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Binance cryptocurrency exchange has been named because the official advertising associate of the Recording Academy, the group in command of the Grammy Awards.

Binance Named as One of many Advertising and marketing Companions for the sixty fourth Grammy Awards
Binance Named as One of many Advertising and marketing Companions for the sixty-fourth Grammy Awards | 2022

As announced by Recording Academy, Binance shall be joined by different outstanding firms, together with IBM, Mastercard, and OneOf amongst others.

The Binance partnership will come off because the very first of its variety for cryptocurrency exchange with the Recording Academy and the trading platform is billed to deliver Web3 know-how options to the Academy.

“We are excited to be working alongside these industry-leading brands for the 64th Annual GRAMMY Awards,” stated Adam Roth, Senior Vice President of Partnerships & Enterprise Growth at the Recording Academy. “Music’s Biggest Night wouldn’t be possible without every one of our partners. With their participation, we can celebrate the music community and its creators in a new and exciting way that’s never been done before. We hope fans watching the show in person and at home can join in on the celebration as we know this will be a night to remember.”

Whereas the deal valuation stays undisclosed, a Binance spokesperson confirmed that the partnership will final for at the very least 12 months. In addition to Binance, OneOf, a Non-Fungible Token (NFT) platform can also be one of many companions on this 12 months Grammy. 

The OneOf platform “launched the first GRAMMY NFTs for the 64th GRAMMY Awards featuring collections from renowned artists Emonee LaRussa, Andre Oshea, and ThankYouX.” The gathering from the OneOf and Grammy are dropped every week main as much as the GRAMMY Awards starting March 7 with the free sixty-fourth GRAMMYs NFT.

It’s pleasant to see digital currency trading platforms ink high-profile sponsorship offers with outstanding conventional firms. The partnership with Grammy will additionally set Binance on a brand new pedestal that may see the {trading} platform acquire further recognition on the worldwide scene.

Picture supply: Shutterstock

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