49% of Americans are Aware of NFTs: Pew Research Center

Nearly half of Americans have shown awareness of non-fungible tokens (NFTs), according to a survey by Washington-based think tank Pew Research Center.


Per the report:

“About half of U.S. adults (49%) say they have heard at least a little about non-fungible tokens, including 11% who have heard a lot. But just 2% of Americans say they have bought an NFT.”

Pew Research Center also pointed out that investment in and awareness of NFTs varied based on demographic factors, especially age and gender. The study noted:

“Men are 22 percentage points more likely than women to say they have heard of NFTs. And 69% of adults ages 18 to 29 say they have heard at least a little about NFTs, compared with 56% of those ages 30 to 49 and 36% of those 50 and older.”

The share of Americans who have heard about NFTs was also different based on income levels, ethnicity, and race. For instance, Asian Americans took the top spot regarding NFT awareness at 66%, followed by White, Hispanic, and Black adults at 49%, 48%, and 38%, respectively.


Despite a considerable number of U.S. adults depicting NFT awareness, nearly half of those who have invested in cryptocurrencies have aired their disappointment in crypto performance.


The report stated:

“Among the 16% of U.S. adults who say they have ever invested in, traded or used a cryptocurrency such as bitcoin or ether, 46% report their investments have done worse than they expected.”

Nevertheless, 15% of Americans stated that they were satisfied with their crypto investments because they had performed better than expected.


Pew Research Center undertook the survey between July 5 to 17 this year and sought to know why Americans were entering the crypto space. Top of the reasons entailed diversification and a way to make money.


A bar chart showing that about three-quarters of Americans who have invested in cryptocurrencies cite diversification and making money as reasons for doing so

Source: PewResearchCenter


Meanwhile, 15% of the Indian population aged 18 to 60 years has already set foot in the crypto space, according to a recent study by crypto exchange KuCoin. 

Image source: Shutterstock

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